James lives, explores and competes all over the world; introducing paddle sports to young people, coaching white water canoeing and guiding rafts down some of Europe's most challenging rivers. James represented Great Britain in white water canoeing from 1996 to 2009 and is currently representing Switzerland. James has been seeded in the top 10 white water canoeists in the World since 1999. In addition to vocational qualifications James was awarded a sports scholarship to study Adventure Recreation with Sports Science at De Montfort University in Bedford where he graduated with an honours degree in 2002. When not on the river James is busy indulging his passion for photography and writing, and works as a freelance journalist for several international canoeing magazines. James continues to expand the boundaries of his sport and uses this time to test and develop products for several of the market leaders in adventure equipment. James is presently living and working in the Swiss Alps guiding rafts and coaching white water canoeing for the KanuSchule in Versam. James' unique style, experience and competition success' make him one of the most prominent canoeists on the planet.